Applying Scientific Reasoning to the Field of Marketing

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Applying Scientific Reasoning to the Field of Marketing Make Better Decisions

Ebook from IG Library ; Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational succ...

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Dades bibliogràfiques
Autor principal:	Grapentine, Terry
Format:	Llibre
Idioma:	Undetermined
Publicat:	Business Expert Press 2012
Matèries:	Marketing Strategy; Quản lý tiếp thị; Chiến lược tiếp thị
Accés en línia:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38398
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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