Applying Scientific Reasoning to the Field of Marketing Make Better Decisions
Ebook from IG Library ; Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational succ...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Business Expert Press
2012
|
| Subjects: | |
| Online Access: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38398 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institutions: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
|---|