Applying Scientific Reasoning to the Field of Marketing Make Better Decisions
Ebook from IG Library ; Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational succ...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
Business Expert Press
2012
|
| Materias: | |
| Acceso en línea: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38398 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
|---|