Applying Scientific Reasoning to the Field of Marketing Make Better Decisions
Ebook from IG Library ; Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational succ...
Enregistré dans:
Auteur principal: | Grapentine, Terry |
---|---|
Format: | Livre |
Langue: | Undetermined |
Publié: |
Business Expert Press
2012
|
Sujets: | |
Accès en ligne: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38398 |
Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
---|
Documents similaires
-
Top Market Strategy: Applying the 80/20 Rule
par: Kruger, Elizabeth Rush
Publié: (2011) -
Essentials of marketing
par: Perreault, William D
Publié: (2015) -
Strategic Marketing Planning for the Small to Medium-Sized Business: Writing a Marketing Plan
par: Anderson, David
Publié: (2012) -
Customer-Oriented Marketing Strategy
par: Dalgic, Tevfik
Publié: (2013) -
Marketing Strategy for Small- to Medium-Sized Manufacturers
par: France, Charles E
Publié: (2013)