Applying Scientific Reasoning to the Field of Marketing Make Better Decisions

Ebook from IG Library ; Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational succ...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Grapentine, Terry
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Business Expert Press 2012
विषय:
ऑनलाइन पहुंच:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38398
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