Applying Scientific Reasoning to the Field of Marketing

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Applying Scientific Reasoning to the Field of Marketing Make Better Decisions

Ebook from IG Library ; Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational succ...

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Bibliografski detalji
Glavni autor:	Grapentine, Terry
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Business Expert Press 2012
Teme:	Marketing Strategy; Quản lý tiếp thị; Chiến lược tiếp thị
Online pristup:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38398
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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