Applying Scientific Reasoning to the Field of Marketing Make Better Decisions

Ebook from IG Library ; Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational succ...

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Bibliografische gegevens
Hoofdauteur: Grapentine, Terry
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Business Expert Press 2012
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Online toegang:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38398
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