Applying Scientific Reasoning to the Field of Marketing Make Better Decisions
Ebook from IG Library ; Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational succ...
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Business Expert Press
2012
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| Assuntos: | |
| Acesso em linha: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38398 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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