Applying Scientific Reasoning to the Field of Marketing

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Applying Scientific Reasoning to the Field of Marketing Make Better Decisions

Ebook from IG Library ; Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational succ...

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書目詳細資料
主要作者:	Grapentine, Terry
格式:	圖書
語言:	Undetermined
出版:	Business Expert Press 2012
主題:	Marketing Strategy; Quản lý tiếp thị; Chiến lược tiếp thị
在線閱讀:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38398
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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