Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications

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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications

Ebook from IG Library ; Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It's a reaction to a critical fact of life: Customers--not organizations-- now control the decision-making dynamics and ho...

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Bibliografski detalji
Glavni autor:	Lowenstein, Michael W
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Business Expert Press 2014
Teme:	Quản lý tiếp thị; Marketing Strategy; Nghiên cứu người tiêu dùng
Online pristup:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38576
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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