Marketing dịch vụ mô hình 5 khoảng cách chất lượng dịch vụ /

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Marketing dịch vụ mô hình 5 khoảng cách chất lượng dịch vụ /

Chương 1: Khái quát về dịch vụ

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Hà Nam Khánh Giao
स्वरूप:	पुस्तक
भाषा:	Vietnamese
प्रकाशित:	H. : Thống Kê , 2004
संस्करण:	In lần thứ 1
विषय:	Marketing
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

विवरण
सारांश:	Chương 1: Khái quát về dịch vụ Chương 2: Quy trình mua dịch vụ Chương 3: Kỳ vọng của khách hàng về dịch vụ Chương 4: Nhận thức của khách hàng về dịch vụ. Chương 5: Tìm hiểu nhận thức và kỳ vọng của khách hàng thông qua nghiên cứu Marketing. Chương 6: Xây dựng quan hệ khách hàng Chương 7: Khôi phục dịch vụ Chương 8: Thiết kế và phát triển dịch vụ Chương 9: Khách hàng xác định các tiêu chuẩn dịch vụ. Chương 10: Minh chứng vật chất và tính hữu hình của dịch vụ. Chương 11: Thực hiện dịch vụ Chương 12: Vai trò của khách hàng trong việc giao dịch vụ Chương 13: Giao dịch vụ qua nhà trung gian và qua kênh điện tử Chương 14: Quản trị nhu cầu và năng lực Chương 15: Phức hợp truyền thông marketing Chương 16: Định giá dịch vụ Chương 17: Tác động kinh tế tài chính đến chất lượng dịch vụ. Chương 18: Các khỏang cách tích hợp mô hình chất lượng dịch vụ.
भौतिक वर्णन:	361tr. ; 16cm