Marketing Strategy: A Decision Focused Approach /

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Marketing Strategy: A Decision Focused Approach /

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Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...

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Dades bibliogràfiques
Autor principal:	Walker Orville C
Altres autors:	Mullins John W
Format:	Llibre
Idioma:	Vietnamese
Publicat:	NewYork : Mc Graw-Hill , 2010
Edició:	Tái bản lần thứ 7
Matèries:	Maketing- Managerment
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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