Marketing Strategy: A Decision Focused Approach /
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
NewYork :
Mc Graw-Hill ,
2010
|
| Phiên bản: | Tái bản lần thứ 7 |
| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
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| 245 | 0 | 0 | |a Marketing Strategy: A Decision Focused Approach / |c Walker Orville C, Mullins John W |
| 250 | # | # | |a Tái bản lần thứ 7 |
| 260 | # | # | |a NewYork : |b Mc Graw-Hill , |c 2010 |
| 300 | # | # | |a 368tr. |
| 520 | # | # | |a Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. |
| 650 | # | 4 | |a Maketing- Managerment |
| 700 | 0 | # | |a Mullins John W |