Marketing Strategy: A Decision Focused Approach /

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...

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Bibliografski detalji
Glavni autor:	Walker Orville C
Daljnji autori:	Mullins John W
Format:	Knjiga
Jezik:	Vietnamese
Izdano:	NewYork : Mc Graw-Hill , 2010
Izdanje:	Tái bản lần thứ 7
Teme:	Maketing- Managerment
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Marketing Strategy: A decision - Focused approach

od Walker, Orville C
Izdano 2010

Thư viện lưu trữ: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Marketing Strategy: A Decision Focused Approach /

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