Branding Across Borders: A Guide to Global Brand Marketing /
Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
American :
McGraw -Hill ,
2001
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| LEADER | 01678nam a2200289 a 4500 | ||
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| 082 | # | # | |a 658.827 / |b BR105D-j |
| 100 | 1 | # | |a R. Gregory James |
| 245 | 0 | 0 | |a Branding Across Borders: A Guide to Global Brand Marketing / |c R. Gregory James |
| 260 | # | # | |a American : |b McGraw -Hill , |c 2001 |
| 300 | # | # | |a 320tr. ; |c 27cm |
| 520 | # | # | |a Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace. |
| 520 | # | # | |a Branding Across Borders offers key insights on developing a powerful, memorable global brand strategy. Executives of all levels can look to it for: |
| 520 | # | # | |a A 10-step strategy for communicating a brand in an interactive world |
| 520 | # | # | |a Examples of successful global branding as practiced by today's leading international marketers |
| 520 | # | # | |a Key insights from the Corporate Branding IndexTMan annual survey designed to spotlight vital branding practices and statistics |
| 650 | # | 4 | |a Brand name products-Marketing |
| 650 | # | 4 | |a United States |
| 650 | # | 4 | |a Digital Asset Management |
| 650 | # | 4 | |a Lowest Quintile |