Branding Across Borders: A Guide to Global Brand Marketing /
Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must...
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | Vietnamese |
| Publicat: |
American :
McGraw -Hill ,
2001
|
| Matèries: | |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
| LEADER | 01678nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | TVCDKTCT8244 | ||
| 003 | Thư viện trường Cao đẳng Kỹ thuật Cao Thắng | ||
| 005 | 20070905000000 | ||
| 008 | 070905 | ||
| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
| 024 | |a RG_1 #1 eb0 i1 | ||
| 020 | # | # | |a 0658009451 |
| 041 | 0 | # | |a vie |
| 082 | # | # | |a 658.827 / |b BR105D-j |
| 100 | 1 | # | |a R. Gregory James |
| 245 | 0 | 0 | |a Branding Across Borders: A Guide to Global Brand Marketing / |c R. Gregory James |
| 260 | # | # | |a American : |b McGraw -Hill , |c 2001 |
| 300 | # | # | |a 320tr. ; |c 27cm |
| 520 | # | # | |a Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace. |
| 520 | # | # | |a Branding Across Borders offers key insights on developing a powerful, memorable global brand strategy. Executives of all levels can look to it for: |
| 520 | # | # | |a A 10-step strategy for communicating a brand in an interactive world |
| 520 | # | # | |a Examples of successful global branding as practiced by today's leading international marketers |
| 520 | # | # | |a Key insights from the Corporate Branding IndexTMan annual survey designed to spotlight vital branding practices and statistics |
| 650 | # | 4 | |a Brand name products-Marketing |
| 650 | # | 4 | |a United States |
| 650 | # | 4 | |a Digital Asset Management |
| 650 | # | 4 | |a Lowest Quintile |