Branding Across Borders: A Guide to Global Brand Marketing /
Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | Vietnamese |
| Vydáno: |
American :
McGraw -Hill ,
2001
|
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
Buďte první, kdo okomentuje tento záznam!