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Branding Across Borders: A Guide to Global Brand Marketing /

Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must...

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Библиографические подробности
Главный автор:	R. Gregory James
Формат:	‌
Язык:	Vietnamese
Опубликовано:	American : McGraw -Hill , 2001
Предметы:	Brand name products-Marketing United States Digital Asset Management Lowest Quintile
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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