Branding Across Borders: A Guide to Global Brand Marketing /

Establishing and managing a global brand­­is made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: R. Gregory James
Formáid: Leabhar
Teanga:Vietnamese
Foilsithe: American : McGraw -Hill , 2001
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng