Branding Across Borders: A Guide to Global Brand Marketing /

Establishing and managing a global brand­­is made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must...

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Detalles Bibliográficos
Autor Principal: R. Gregory James
Formato: Libro
Idioma:Vietnamese
Publicado: American : McGraw -Hill , 2001
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