Customer experience for dummies /

You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.

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Opis bibliograficzny
Główni autorzy: Barnes, Roy A. (Autor), Kelleher, Bob (Autor)
Format: Książka
Język:English
Wydane: Hoboken, NJ : John Wiley & Sons, Inc., 2015
Seria:--For dummies.
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Spis treści:
  • Introduction
  • What is customer experience?
  • Creating awesome customer experience
  • Essential enabling elements
  • Making it stick
  • The part of tens.