Build for change : revolutionizing customer engagement through continuous digital innovation /
. The build for change approach to surviving the future means revolutionizing the customer experience and re-thinking technology, all with businesspeople at the forefront.
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Hoboken, New Jersey :
Wiley,
2014
|
| Những chủ đề: | |
| Truy cập trực tuyến: | Table of contents only |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| LEADER | 01515cam a22002897i 4500 | ||
|---|---|---|---|
| 001 | TVCDKTCT87869 | ||
| 005 | 20200601153501.000 | ||
| 008 | 150121s2014 njua b 001 0 eng d | ||
| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
| 024 | |a RG_1 #1 eb0 i1 | ||
| 010 | |a 2014498622 | ||
| 015 | |a GBB477403 |2 bnb | ||
| 020 | |a 9781118930267 | ||
| 082 | 0 | 4 | |a 658.8/12 |b B510L |
| 100 | 1 | |a Trefler, Alan, |e author | |
| 245 | 1 | 0 | |a Build for change : |b revolutionizing customer engagement through continuous digital innovation / |c Alan Trefler. |
| 260 | 1 | |a Hoboken, New Jersey : |b Wiley, |c 2014 | |
| 300 | |a 175 pages ; |c 24 cm | ||
| 504 | |a Includes bibliographical references (pages 161-166) and index. | ||
| 505 | 0 | 0 | |t Customerpocalypse -- |t Death by data -- |t Adding judgement and desire -- |t Getting it done with customer processes -- |t Change how you think about technology -- |t Liberating your organization -- |t You are your software : the digital imperative. |
| 520 | |a . The build for change approach to surviving the future means revolutionizing the customer experience and re-thinking technology, all with businesspeople at the forefront. | ||
| 541 | # | # | |a Tặng |
| 650 | 0 | |a Customer relations |x Management |x Technological innovations. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Relationship marketing |x Technological innovations. | |
| 841 | # | # | |b Kho Sách |j 100048531, 100048604 |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1507/2014498622-t.html |