Build for change : revolutionizing customer engagement through continuous digital innovation /

Build for change : revolutionizing customer engagement through continuous digital innovation /

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. The build for change approach to surviving the future means revolutionizing the customer experience and re-thinking technology, all with businesspeople at the forefront.

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Dettagli Bibliografici
Autore principale: Trefler, Alan (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Hoboken, New Jersey : Wiley, 2014
Soggetti:
Customer relations > Management > Technological innovations.
Internet marketing.
Relationship marketing > Technological innovations.
Accesso online:Table of contents only
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Sommario:
  • Customerpocalypse
  • Death by data
  • Adding judgement and desire
  • Getting it done with customer processes
  • Change how you think about technology
  • Liberating your organization
  • You are your software : the digital imperative.

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