Build for change : revolutionizing customer engagement through continuous digital innovation /

. The build for change approach to surviving the future means revolutionizing the customer experience and re-thinking technology, all with businesspeople at the forefront.

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Bibliografische gegevens
Hoofdauteur: Trefler, Alan (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: Hoboken, New Jersey : Wiley, 2014
Onderwerpen:
Online toegang:Table of contents only
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Inhoudsopgave:
  • Customerpocalypse
  • Death by data
  • Adding judgement and desire
  • Getting it done with customer processes
  • Change how you think about technology
  • Liberating your organization
  • You are your software : the digital imperative.