Principles of marketing
This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the...
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| Language: | Undetermined English |
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Glenview, Ill.
Scott, Foresman/Little, Brown Higher Education
2001
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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