Principles of marketing

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Principles of marketing

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This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the...

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書目詳細資料
主要作者:	Randall, Geoffrey
其他作者:	Geoffrey Randall
語言:	Undetermined English
出版:	Glenview, Ill. Scott, Foresman/Little, Brown Higher Education 2001
主題:	Marketing
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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