Principles of marketing
This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the...
Guardat en:
| Autor principal: | Randall, Geoffrey |
|---|---|
| Altres autors: | Geoffrey Randall |
| Idioma: | Undetermined English |
| Publicat: |
Glenview, Ill.
Scott, Foresman/Little, Brown Higher Education
2001
|
| Matèries: | |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
Ítems similars
-
Principles of marketing /
per: Randall, Geoffrey.
Publicat: (1993) -
Principles of marketing /
per: Wainwright, Ken.
Publicat: (1994) -
Principles of internet marketing /
per: Hanson, Ward A.
Publicat: (2000) -
Principles of marketing
per: Kotler, Philip -
Principles of marketing
per: Kotler, Philip
Publicat: (2015)


