Principles of marketing

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Principles of marketing

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This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Randall, Geoffrey
Awduron Eraill:	Geoffrey Randall
Iaith:	Undetermined English
Cyhoeddwyd:	Glenview, Ill. Scott, Foresman/Little, Brown Higher Education 2001
Pynciau:	Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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