Principles of marketing

This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Randall, Geoffrey
अन्य लेखक: Geoffrey Randall
भाषा:Undetermined
English
प्रकाशित: Glenview, Ill. Scott, Foresman/Little, Brown Higher Education 2001
विषय:
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