International marketing cases

International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and exa...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Jain, Subhash C.
Awduron Eraill: Subhash C. Jain
Iaith:Undetermined
Cyhoeddwyd: Cincinnati, Ohio South-Western
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Disgrifiad
Crynodeb:International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.
Disgrifiad Corfforoll:viii, 192 p.
ill.
26 cm
ISBN:0324063733
9780324063738