International marketing cases
International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and exa...
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| Language: | Undetermined |
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Cincinnati, Ohio
South-Western
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. |
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| Physical Description: | viii, 192 p. ill. 26 cm |
| ISBN: | 0324063733 9780324063738 |