International marketing cases
International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and exa...
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Iaith: | Undetermined |
| Cyhoeddwyd: |
Cincinnati, Ohio
South-Western
|
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Crynodeb: | International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. |
|---|---|
| Disgrifiad Corfforoll: | viii, 192 p. ill. 26 cm |
| ISBN: | 0324063733 9780324063738 |