International marketing cases

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International marketing cases

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This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well

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书目详细资料
主要作者:	Subhash C. Jain
语言:	Undetermined English
出版:	Cincinnati, Ohio South-Western 2001
主题:	Export marketing; Export marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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