International marketing cases
This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well
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| Glavni autor: | |
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| Jezik: | Undetermined English |
| Izdano: |
Cincinnati, Ohio
South-Western
2001
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sažetak: | This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well |
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| Opis: | viii, 192 p. ill. 26 cm |
| ISBN: | 032410085X 9780324100853 |