International marketing cases
This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well
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| 1. autor: | |
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| Język: | Undetermined English |
| Wydane: |
Cincinnati, Ohio
South-Western
2001
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Streszczenie: | This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well |
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| Opis fizyczny: | viii, 192 p. ill. 26 cm |
| ISBN: | 032410085X 9780324100853 |