International marketing cases
This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Iaith: | Undetermined English |
| Cyhoeddwyd: |
Cincinnati, Ohio
South-Western
2001
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 00945nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_15624 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 032410085X | ||
| 020 | |a 9780324100853 | ||
| 041 | |a eng | ||
| 082 | |a 658.848 | ||
| 082 | |b S505 | ||
| 100 | |a Subhash C. Jain | ||
| 245 | 0 | |a International marketing cases | |
| 245 | 0 | |c Subhash C. Jain | |
| 260 | |a Cincinnati, Ohio | ||
| 260 | |b South-Western | ||
| 260 | |c 2001 | ||
| 300 | |a viii, 192 p. | ||
| 300 | |b ill. | ||
| 300 | |c 26 cm | ||
| 520 | |a This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well | ||
| 650 | |a Export marketing; Export marketing | ||
| 700 | |a Subhash C. Jain | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||