Marketing concepts and strategies

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts wit...

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書誌詳細
第一著者: Pride, William M.
その他の著者: William M. Pride; O.C. Ferrell
言語:Undetermined
English
出版事項: Boston Houghton Mifflin Co.
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh

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