Marketing concepts and strategies
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts wit...
Đã lưu trong:
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Sprog: | Undetermined English |
| Udgivet: |
Boston
Houghton Mifflin Co.
|
| Fag: | |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Summary: | Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text |
|---|---|
| Fysisk beskrivelse: | 1 v. (various pagings) col. ill., col. maps 29 cm |
| Bibliografi: | Includes bibliographical references and indexes |
| ISBN: | 0618192433 9780618192434 |