Marketing concepts and strategies
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts wit...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston
Houghton Mifflin Co.
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01629nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_19977 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0618192433 | ||
| 020 | |a 9780618192434 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b P302 | ||
| 100 | |a Pride, William M. | ||
| 245 | 0 | |a Marketing | |
| 245 | 0 | |b concepts and strategies | |
| 245 | 0 | |c William M. Pride, O.C. Ferrell | |
| 260 | |a Boston | ||
| 260 | |b Houghton Mifflin Co. | ||
| 300 | |a 1 v. (various pagings) | ||
| 300 | |b col. ill., col. maps | ||
| 300 | |c 29 cm | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 520 | |a Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text | ||
| 650 | |a Marketing | ||
| 700 | |a William M. Pride; O.C. Ferrell | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||