Customer's new voice extreme relevancy and experience through volunteered customer information
The Customer's New Voice shows businesses how to motivateand transform directly volunteered consumer knowledge intoprofitable insights, enabling a new echelon of marketing relevancy,customer experience, and personalization. With a deep look at theinner workings of how a modern generation of bus...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
2015
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01368nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_26931 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 111900232X | ||
| 020 | |a 9781119002321 | ||
| 041 | |a eng | ||
| 082 | |a 658.8343 | ||
| 082 | |b M478 | ||
| 100 | |a McKean, John | ||
| 245 | 0 | |a Customer's new voice | |
| 245 | 0 | |b extreme relevancy and experience through volunteered customer information | |
| 245 | 0 | |c John McKean | |
| 260 | |a Hoboken, New Jersey | ||
| 260 | |b John Wiley & Sons, Inc. | ||
| 260 | |c 2015 | ||
| 300 | |a xxii, 321 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a The Customer's New Voice shows businesses how to motivateand transform directly volunteered consumer knowledge intoprofitable insights, enabling a new echelon of marketing relevancy,customer experience, and personalization. With a deep look at theinner workings of how a modern generation of business innovatorsare tapping into the fresh opportunities with the customer's newvoice, this book describes how businesses are transforming"inference-based" predictions of purchase intent with directconsumer knowledge of their actual intentions and buying context | ||
| 650 | |a Customer relations; Consumer behavior | ||
| 700 | |a John McKean | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||