Customer's new voice extreme relevancy and experience through volunteered customer information
The Customer's New Voice shows businesses how to motivateand transform directly volunteered consumer knowledge intoprofitable insights, enabling a new echelon of marketing relevancy,customer experience, and personalization. With a deep look at theinner workings of how a modern generation of bus...
Wedi'i Gadw mewn:
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| Awduron Eraill: | |
| Iaith: | Undetermined English |
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Hoboken, New Jersey
John Wiley & Sons, Inc.
2015
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Crynodeb: | The Customer's New Voice shows businesses how to motivateand transform directly volunteered consumer knowledge intoprofitable insights, enabling a new echelon of marketing relevancy,customer experience, and personalization. With a deep look at theinner workings of how a modern generation of business innovatorsare tapping into the fresh opportunities with the customer's newvoice, this book describes how businesses are transforming"inference-based" predictions of purchase intent with directconsumer knowledge of their actual intentions and buying context |
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| Disgrifiad Corfforoll: | xxii, 321 p. ill. 24 cm |
| Llyfryddiaeth: | Includes bibliographical references and index |
| ISBN: | 111900232X 9781119002321 |