Customer's new voice extreme relevancy and experience through volunteered customer information
The Customer's New Voice shows businesses how to motivateand transform directly volunteered consumer knowledge intoprofitable insights, enabling a new echelon of marketing relevancy,customer experience, and personalization. With a deep look at theinner workings of how a modern generation of bus...
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| Language: | Undetermined English |
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Hoboken, New Jersey
John Wiley & Sons, Inc.
2015
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | The Customer's New Voice shows businesses how to motivateand transform directly volunteered consumer knowledge intoprofitable insights, enabling a new echelon of marketing relevancy,customer experience, and personalization. With a deep look at theinner workings of how a modern generation of business innovatorsare tapping into the fresh opportunities with the customer's newvoice, this book describes how businesses are transforming"inference-based" predictions of purchase intent with directconsumer knowledge of their actual intentions and buying context |
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| Physical Description: | xxii, 321 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 111900232X 9781119002321 |