Business gamification for dummies
Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...
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| Γλώσσα: | Undetermined English |
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Hoboken, N.J.
John Wiley & Sons, Inc.
2013
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Περίληψη: | Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.) |
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| Φυσική περιγραφή: | xviii, 284 p. ill. 24 cm |
| ISBN: | 1118466934 9781118466933 |