Business gamification for dummies /

Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.

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Détails bibliographiques
Auteur principal: Duggan, Kris.
Autres auteurs: Shoup, Kate, 1972-
Format: Livre
Langue:English
Publié: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Collection:For dummies
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng