Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Bibliografische gegevens
Hoofdauteur: Duggan, Kris
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Hoboken, N.J. John Wiley & Sons 2013
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