Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Podrobná bibliografie
Hlavní autor: Duggan, Kris
Další autoři: by Kris Duggan; CEO of Badgeville; and Kate Shoup
Jazyk:Undetermined
English
Vydáno: Hoboken, N.J. John Wiley & Sons, Inc. 2013
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Tagy: Přidat tag
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh