Your customer rules! delivering the Me2B experiences that today's customers demand

Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to term...

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Detalles Bibliográficos
Autor principal: Price, Bill
Otros Autores: Bill Price; David Jaffe
Lenguaje:Undetermined
English
Publicado: San Francisco, CA Jossey-Bass, A Wiley Brand 2015
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