Your customer rules! delivering the Me2B experiences that today's customers demand
Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to term...
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| Главный автор: | |
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| Язык: | Undetermined English |
| Опубликовано: |
San Francisco, CA
Jossey-Bass, A Wiley Brand
2015
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Итог: | Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and in many industries, the key to business success |
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| Объем: | xii, 251 p. 24 cm |
| Библиография: | Includes bibliographical references and index |
| ISBN: | 1118954777 9781118954775 |