Your customer rules ! : Delivering the Me2B experiences that today's customers demand

Throughout this practical guidebook, Price and Jaffe share examples of companies who succeed by meeting these seven needs, including Amazon, Apple, IKEA, Nordstrom, USAA, Shoes of Prey, Vente-Privee, and Yamato Transport, as well as those that didn't. Your Customer Rules! offers tailored advice...

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Detalhes bibliográficos
Autor principal: Price, Bill
Formato: Livro
Idioma:Undetermined
Publicado em: San Francisco Jossey-Bass, A Wiley Brand 2015
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ