The turning customer experience into your competitive advantage
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the rig...
محفوظ في:
| المؤلف الرئيسي: | Smart, Roland |
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| مؤلفون آخرون: | Roland Smart |
| اللغة: | Undetermined English |
| منشور في: |
Hoboken, New Jersey
Wiley
2016
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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مواد مشابهة
-
Marketing planning :
بواسطة: Hollensen, Svend
منشور في: (2006) -
HBR's 10 must reads on strategic marketing,
بواسطة: Harvard business School
منشور في: (2013) -
Strategic marketing management : eeting the global marketing challenge /
بواسطة: Anderson, Carol H.
منشور في: (2000) - HBR's 10 must reads on strategic marketing
-
Marketing strategy and uncertainty
بواسطة: Jagpal, Sharan
منشور في: (1999)


