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The turning customer experience into your competitive advantage

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Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the rig...

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書誌詳細
第一著者:	Smart, Roland
その他の著者:	Roland Smart
言語:	Undetermined English
出版事項:	Hoboken, New Jersey Wiley 2016
主題:	Product management; Marketing; Strategic planning
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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