The turning customer experience into your competitive advantage
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the rig...
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| Språk: | Undetermined English |
| Publicerad: |
Hoboken, New Jersey
Wiley
2016
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sammanfattning: | Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with |
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| Fysisk beskrivning: | xiii, 219 p. 24 cm |
| Bibliografi: | Includes bibliographical references and index |
| ISBN: | 1119223008 9781119223009 |