The turning customer experience into your competitive advantage
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the rig...
Spremljeno u:
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Jezik: | Undetermined English |
| Izdano: |
Hoboken, New Jersey
Wiley
2016
|
| Teme: | |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Sažetak: | Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with |
|---|---|
| Opis: | xiii, 219 p. 24 cm |
| Bibliografija: | Includes bibliographical references and index |
| ISBN: | 1119223008 9781119223009 |