Winning the story wars why those who tell--and live--the best stories will rule the future

Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, s...

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Detalles Bibliográficos
Autor principal: Sachs, Jonah
Otros Autores: Jonah Sachs
Lenguaje:Undetermined
English
Publicado: Boston, Mass. Harvard Business Review Press
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