Winning the story wars why those who tell--and live--the best stories will rule the future
Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, s...
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| Language: | Undetermined English |
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Boston, Mass.
Harvard Business Review Press
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them |
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| Physical Description: | viii, 264 p. ill. 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1422143562 9781422143568 |