Winning the story wars why those who tell--and live--the best stories will rule the future

Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, s...

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Bibliografiske detaljer
Hovedforfatter: Sachs, Jonah
Andre forfattere: Jonah Sachs
Sprog:Undetermined
English
Udgivet: Boston, Mass. Harvard Business Review Press
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Beskrivelse
Summary:Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them
Fysisk beskrivelse:viii, 264 p.
ill.
25 cm
Bibliografi:Includes bibliographical references and index
ISBN:1422143562
9781422143568