Winning the story wars why those who tell--and live--the best stories will rule the future
Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, s...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston, Mass.
Harvard Business Review Press
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01199nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_31343 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1422143562 | ||
| 020 | |a 9781422143568 | ||
| 041 | |a eng | ||
| 082 | |a 658.802 | ||
| 082 | |b S121 | ||
| 100 | |a Sachs, Jonah | ||
| 245 | 0 | |a Winning the story wars | |
| 245 | 0 | |b why those who tell--and live--the best stories will rule the future | |
| 245 | 0 | |c Jonah Sachs | |
| 260 | |a Boston, Mass. | ||
| 260 | |b Harvard Business Review Press | ||
| 300 | |a viii, 264 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them | ||
| 650 | |a Marketing; Social media; Storytelling; Consumers | ||
| 700 | |a Jonah Sachs | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||