Winning the story wars

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Winning the story wars why those who tell--and live--the best stories will rule the future

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Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, s...

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Dettagli Bibliografici
Autore principale:	Sachs, Jonah
Altri autori:	Jonah Sachs
Lingua:	Undetermined English
Pubblicazione:	Boston, Mass. Harvard Business Review Press
Soggetti:	Marketing; Social media; Storytelling; Consumers
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne! !

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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