Winning the story wars

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Winning the story wars why those who tell--and live--the best stories will rule the future

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Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, s...

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書誌詳細
第一著者:	Sachs, Jonah
その他の著者:	Jonah Sachs
言語:	Undetermined English
出版事項:	Boston, Mass. Harvard Business Review Press
主題:	Marketing; Social media; Storytelling; Consumers
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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