Winning the story wars : Why those who tell--and live--the best stories will rule the future

Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, s...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Sachs, Jonah
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Boston, Mass. Harvard Business Review Press 2012
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ