Red ocean traps /

Compenting in existing is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraoediarily difficult to estrablish new market spaces. Instead, they get caught in read ocean traps. - Forcus on attracting new custo...

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書目詳細資料
主要作者: Kim, W. Chan
格式: 圖書
語言:English
出版: Boston, Masschusetts : Harvard Business Review Express, 2017
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