Red ocean traps /

Compenting in existing is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraoediarily difficult to estrablish new market spaces. Instead, they get caught in read ocean traps. - Forcus on attracting new custo...

詳細記述

保存先:
書誌詳細
第一著者: Kim, W. Chan
フォーマット: 図書
言語:English
出版事項: Boston, Masschusetts : Harvard Business Review Express, 2017
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng