Red ocean traps

Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets t...

詳細記述

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書誌詳細
第一著者: Kim, W. Chan
フォーマット: 図書
言語:Undetermined
出版事項: Boston, Massachusetts Harvard Business Review Press 2017
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