Red ocean traps

Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets t...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Kim, W. Chan
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Boston, Massachusetts Harvard Business Review Press 2017
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ