Essentials of Marketing A global-managerial approach
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down
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| Langue: | Undetermined English |
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Boston, Mass
McGraw-Hill/Irwin
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Résumé: | A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down |
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| Description matérielle: | xl, 638 p. col. ill. 28 cm |
| Bibliographie: | Includes bibliographical references and indexes |
| ISBN: | 0072935898 9780072935899 |