Essentials of Marketing A global-managerial approach
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down
Gorde:
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| Hizkuntza: | Undetermined English |
| Argitaratua: |
Boston, Mass
McGraw-Hill/Irwin
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Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Gaia: | A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down |
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| Deskribapen fisikoa: | xl, 638 p. col. ill. 28 cm |
| Bibliografia: | Includes bibliographical references and indexes |
| ISBN: | 0072935898 9780072935899 |