Essentials of Marketing

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Essentials of Marketing A global-managerial approach

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A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down

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Bibliographic Details
Main Author:	Perreault, William D.
Other Authors:	William D. Perreault; E. Jerome McCarthy
Language:	Undetermined English
Published:	Boston, Mass McGraw-Hill/Irwin
Subjects:	Marketing
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Institutions:	Trung tâm Học liệu Trường Đại học Trà Vinh

Essentials of marketing

Essentials of marketing a marketing strategy planning approach

by Perreault, William D
Published 2015

Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Get full text

Essentials of marketing :

Essentials of marketing : A marketing strategy planning approach

by Perreault, William D
Published 2010

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Essentials of marketing

Essentials of marketing a marketing strategy planning approach

by Perreault, William D
Published 2010

Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Get full text

Essentials of marketing :

Essentials of marketing : A global-managerial approach

by Perreault, William D.
Published 2006

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Essentials of marketing :

Essentials of marketing : A global-managerial approach

by Perreault, William D.
Published 2006

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Essentials of Marketing

Essentials of Marketing A global-managerial approach

by William D. Perreault
Published 2006

Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh

Basic marketing :

Basic marketing : A global-managerial approach

by Perreault, William D.
Published 2005

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Basic marketing :

Basic marketing : A global-managerial approach

by Perreault, William D.
Published 2005

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Basic marketing

Basic marketing a global-managerial approach

by Perreault, William D.
Published 2005

Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh

Basic marketing :

Basic marketing : A global - Managerial approach

by Perreault, William D.
Published 2002

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ